Hoffenheim is charging up to 90 euros for tickets to Saturday's home match against Hamburger SV. This is nearly double the price for other Bundesliga opponents like Leverkusen or Augsburg.
The club defends the pricing strategy due to high demand from HSV supporters. Hoffenheim categorises the fixture as a premium match, similar to games against Bayern Munich or Borussia Dortmund. Despite the high cost, more than 10,000 HSV fans plan to travel to Sinsheim. As of Wednesday afternoon, over 2,000 tickets remained available on the official website, with the cheapest priced at 52 euros. Most remaining tickets cost 90 euros or are located in blocks away from the core away fan sections.
HSV dominance and fan criticism
HSV's return to the Bundesliga in summer 2025 has been marked by sold-out games. The traditional club has sold out all 38 Bundesliga matches since, a run of 49 consecutive competitive games. An HSV fan page sharply criticised the prices in a Facebook post as an "absolute rip-off," noting a family of three would pay nearly 270 euros. A year ago, a match in Sinsheim was almost considered a home game for HSV fans.
Context: A difficult season start
The ticket price debate comes at an awkward time for Hoffenheim. The club sits 14th in the table after a difficult start to the season, with just one win from four games, a goal difference of 5:8, and 4 points. Their recent form reads LLWLL, following a 3-1 defeat at SC Paderborn. The clash with 16th-placed HSV, who also have 4 points but a goal difference of 3:7, on Saturday at 15:30 in the SNP Arena is therefore of great importance for both sides.
This story first appeared at Bild Sport
